Campaign Manager/Martech Specialist
Reliance General Insurance (RGI)
- Posted: 5 months ago
- Openings: 10
- Applicants: 0
Job Description
Role & responsibilities
Utilize campaign management tools to create and execute targeted campaigns that drive retention and reduce website drop-off.
Develop strategies to increase cross-sell/up-sell opportunities for prospects and customers.
Coordinate campaigns across multiple channels, including email, SMS, WhatsApp, and browser push notifications, by creating a cohesive customer journey.
Analyze campaign performance metrics and use data-driven insights to optimize campaigns for maximum impact.
Collaborate with internal teams, including marketing, sales, and product development, to ensure campaign alignment with business goals.
Stay informed of industry trends and best practices in campaign management to continuously improve campaign effectiveness.
Provide regular reporting and analysis of campaign performance to internal stakeholders.
Manage campaign budgets and resources efficiently to maximize ROI.
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