Campaign Analyst

Job Description

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  Hands on expertise in marketing automation tools such as Pardot, Marketo, Eloqua, HubSpot, and Salesforce CRM is mandatory. Certification in these platforms preferred.

  
  


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  Strong knowledge of multi channel campaign management and current MarTech tools.

  
  


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  Excellent analytical and problem-solving skills to interpret business requirements.

  
  


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  Advanced proficiency in Microsoft Excel & PowerPoint, plus robust client communication and stakeholder management abilities.

  
  


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  Experience developing and implementing campaign and marketing automation strategies, helping to support sales and demand generation. Reddit+15Capgemini Careers+15Joblum+15 CA Page+3Simply Hired+3Joblum+3

  
  

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  Proficient in deploying and managing email campaigns, with hands-on CRM and automation tool usage.

  
  


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  Good understanding of digital marketing formats, especially email and social channels.

  
  


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  Familiarity with HTML for campaign execution and working closely with onshore marketing teams.

  
  


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  Responsible for campaign metrics: define, measure, track, analyze campaign performance. Capgemini Careers+3Capgemini Careers+3CareerForFreshers+3

  
  

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  Participate in campaign planning and execution for Account-Based Marketing, lead generation, lead nurturing, and demand creation using and Pardot.

  
  


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  Analyze campaigns (segmentation, targeting), maintain data integrity, collaborate with CRM/Demand Generation teams.

  
  


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  Generate reports in Pardot/Salesforce; support database cleanup and enrichment.

  
  


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  Implement and refine marketing automation methodologies, assist email template design, and support campaigns end-to-end. CareerForFreshers

  
  

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  Manage execution of multi channel campaigns using marketing automation platforms.

  
  


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  Oversee campaign set up, CRM workflows, email/social deployments.

  
  


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  Perform ongoing performance tracking, reporting, and optimization.

  
  


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  Coordinate internally across marketing, sales, CRM operations.

  
  


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  Certification in tools like Marketo, Pardot, HubSpot, or Eloqua preferred.

  
  

More Info

Education