Business Development Officer

Job Description

Location: Lower Parel, Mumbai
Reports to: Team Lead / Sales Manager

About IIDE

IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. At IIDE, we foster a supportive and collaborative work culture with competitive salaries and abundant opportunities for professional growth.

About the Role

As a Business Development Officer at IIDE, you will play a pivotal role in driving student enrollments and contributing to the institute’s revenue goals. You will guide prospective learners through their decision-making process, educate them about our digital marketing programs, and ensure seamless communication throughout their journey. This role demands a strong sales mindset, excellent communication skills, and a passion for helping students build successful careers.

What You’ll Do

Student Acquisition & Counseling

• Counsel prospective students about IIDE’s digital marketing programs and assist them in selecting the right course based on their interests and aspirations.
  
• Engage with students and parents via in-person meetings and telephonic conversations to address queries and provide detailed course insights.
  
• Offer career guidance to help students understand program outcomes and future opportunities.
  

Sales & Target Achievement

• Achieve daily, weekly, and monthly enrollment and revenue targets.
  
• Track and calculate lead-to-enrollment conversion rates while ensuring timely follow-ups.
  
• Utilize CRM and sales automation tools to manage leads, monitor pipelines, and track performance.
  

Team Collaboration & Mentorship

• Support junior counselors by sharing best practices and helping improve their conversion performance.
  
• Assist in training new joinees to ensure consistent counseling standards across the team.
  
• Manage escalations and complex student queries as needed.
  

Additional Duties

• Take ownership of larger student groups and high-priority leads when required.
  
• Contribute to improving sales processes and customer experience.
  
• Perform any other reasonable duties assigned by management aligned with the scope of the role.
  

Who You Are

Must-Have

• 1–8 years of experience in sales or counseling, preferably within the EdTech sector.
  
• Excellent written and spoken English communication skills.
  
• Strong interpersonal skills, active listening abilities, and rapport-building confidence.
  
• Goal-oriented mindset with experience and interest in sales and academic counseling.
  
• Tech-savvy with familiarity in CRM systems and sales automation tools.
  

Should Have

• Ability to multitask and manage priorities in a fast-paced environment.
  
• Demonstrated leadership potential and willingness to take on additional responsibilities as you grow.
  

Nice to Have

• Prior experience in student counseling or sales roles within an EdTech company.
  
• Certifications or interest in digital marketing or educational counseling.
  

More Info

Education