Business Development Manager (Custom Applications & IP Product Sales)

Job Description

Role Overview

We are looking for a dynamic and results-driven Business Development Manager specializing in Custom Application Development and Intellectual Property (IP) Product Sales. The ideal candidate will have a strong track record in B2B IT services sales, particularly in selling custom software solutions, web & mobile applications, SaaS/IP-based products, cloud solutions, and digital transformation services to SMB, Large Corporates & Enterprises.

This role focuses on end-to-end sales ownership from lead generation and pipeline building to proposal creation, negotiation, and deal closure while driving consistent revenue growth.

Key Responsibilities

• Pipeline Generation & Lead Acquisition: Build and maintain a robust sales pipeline through proactive prospecting using LinkedIn Sales Navigator, Apollo.io, cold calling, email outreach, and other channels. Target startups, SMEs, and enterprises for custom application development and IP product opportunities.
• Solution Selling: Understand client business requirements and position IT Automation Product/Tools, tailored custom software applications, web & mobile apps, UI/UX solutions, cloud-based products, and proprietary IP solutions. Conduct discovery calls, demos, and presentations to map solutions to client pain points.
• Deal Management & Closure: Manage the full sales cycle from initial outreach and proposal development to commercial negotiations, contract closure, and handover to delivery teams. Achieve monthly/quarterly revenue targets (e.g., 1015L+ monthly recurring or project-based revenue).
• Client Relationship Management: Build long-term relationships with CXOs, founders, and decision-makers. Focus on upselling, cross-selling, and expanding existing accounts through retainers and additional services.
• Proposal & Commercial Excellence: Prepare high-quality proposals, RFPs responses, and commercial documents. Negotiate terms, pricing, and SLAs to close deals with 40%+ conversion rates.
• Market Intelligence & Strategy: Track industry trends in custom application development, emerging technologies (AI, cloud, digital transformation), and competitor offerings. Contribute to go-to-market strategies for new IP products.
• CRM & Reporting: Maintain accurate and updated pipeline data in CRM systems (Microsoft Dynamics, Zoho Bigin, Odoo, sangam CRM or similar). Provide weekly/monthly forecasting and performance reports.
• Team Collaboration: Work closely with pre-sales, delivery, and marketing teams. Mentor junior BDEs where required.

Requirements & Qualifications

Experience:

• 3–5+ years of proven experience in B2B sales of IT services, custom software development, web/mobile applications, or digital solutions.
• Demonstrated success in closing custom application and IP/SaaS deals with average project values of 10–15L+.
• Experience selling to SMEs, startups, and mid-market clients is preferred.

Education:

• Bachelor’s degree in Computer Science, Engineering, Business Administration, or related field (B.Tech/BBA/MBA preferred).
• Certifications in Sales (LinkedIn Sales Navigator, AWS Partner Sales, etc.) are a plus.

Skills & Competencies:

Sales & Business Development:

• Strong expertise in consultative/solution selling
• Lead generation, cold outreach & pipeline management
• Proposal writing, negotiation & deal closure
• Revenue forecasting and target achievement

Technical & Domain Knowledge:

• Understanding of custom application development, web technologies (WordPress, HTML/CSS/JS), mobile apps, UI/UX, cloud solutions, and digital products
• Ability to articulate technical value propositions to non-technical stakeholders

Tools & Technologies:

• CRM: Zoho Bigin, Odoo, MS Dynamics
• Sales Stack: LinkedIn Sales Navigator, Apollo.io, Saleshandy
• Productivity: MS Office, Google Workspace, Zoom/Teams

Personal Attributes:

• Excellent communication, presentation, and relationship-building skills
• Self-motivated with a strong hunter mentality
• Ability to work independently and meet aggressive targets
• Willingness to travel for client meetings

What We Offer

• Competitive salary + attractive incentives/commission structure
• Opportunity to sell high-impact custom solutions and innovative IP products
• Exposure to cutting-edge technologies and diverse client projects
• Career growth in a fast-paced digital services environment

More Info

Education