Business Development Manager (Aerial Work platforms)

Job Description

Role & responsibilities

Identify new business opportunities and drive market expansion for AWP products.
Develop and execute strategies to increase product awareness, market penetration, and sales growth.
Build and maintain strong relationships with customers, industry stakeholders, OEMs, partners, and vendors.
Conduct market research, competitor analysis, and identify new growth opportunities.
Manage the AWP product portfolio and ensure alignment with market and customer requirements.
Define product positioning, pricing strategy, and key USPs for effective sales promotion.
Provide technical and product support to the sales team during client meetings, demos, and discussions.
Coordinate with Sales, Service, Marketing, and OEM teams for go-to-market planning and execution.
Develop and conduct training programs for internal teams and customers.
Represent the company at trade shows, exhibitions, client visits, and industry networking events.
Support lead generation, business analytics, and marketing campaigns to improve brand visibility and sales pipeline.

Preferred candidate profile