Brand Planner

• You re the kind of thinker who doesn t just see what consumers do, you uncover why they do it.

• You have an insatiable curiosity about human behavior, a knack for spotting patterns before they become obvious, and the ability to turn those observations into brand strategies that feel inevitable in hindsight.

• You re at your best when knee-deep in data, cultural signals, and consumer contradictions because you know the magic happens where logic meets intuition.

• Collaborate on strategic brand planning grounded in provocative consumer insights, not just category benchmarks.

• Uncover the unspoken tensions and hidden motivations driving consumer decisions then shape narratives that help brands matter more.

• Design and interpret research (quant, qual, and "street-smart") to reveal what people can t or won t articulate.

• Partner with creative teams to transform insights into distinctive brand platforms that work in the real world.

• Challenge client assumptions with rigor and empathy helping them see their category (and their consumers) in new ways.

• A natural detective you spot the gap between what consumers say and what they mean. Data-fluent but story-driven you know numbers alone don t change minds; compelling narratives do.

• Obsessively curious about psychology, cultural shifts, category quirks, and the "why behind the why."

• A simplifier of complexity you turn fragmented insights into clear, actionable strategies.

• Equally comfortable in a focus group, a spreadsheet, or a brainstorm because insights can hide anywhere.

• A collaborative thought partner for creatives, account teams, and clients alike.

• We are passionate about shaping brands that don t just compete, but redefine categories and internet chatter.

• We work with clients who value deep thinking

• We have a culture that rewards intellectual curiosity as much as results.

• You will have the freedom to ask big or the silliest of questions and the support to find the answers or partners that will figure it out with you.

Required Skills