Assistant Brand Marketing Manager (OWND!)

Job Description

Key Responsibilities

Brand Marketing & Campaigns

• Support the development and execution of integrated brand campaigns across digital, social, retail, and PR touchpoints.
• Collaborate with creative agencies and internal teams to bring brand stories and seasonal narratives to life.
• Ensure consistency of brand identity, tone of voice, and visual language across all consumer-facing platforms.
• Support product launches, collections, collaborations, and special brand initiatives.
  

Social Media Strategy & Management

• Lead day-to-day management of the brand's social media platforms including Instagram, YouTube, Pinterest, and emerging channels.
• Develop and execute monthly content calendars aligned with business priorities and cultural moments.
• Identify relevant trends, conversations, and opportunities for the brand to participate in.
• Monitor community engagement and help build a strong and engaged social audience.
  

Content Development

• Work closely with creative teams, photographers, stylists, creators, and agencies to conceptualize and produce high-quality content.
• Drive the creation of fashion-forward, culturally relevant, and platform-native content formats including reels, short-form videos, creator content, and campaign assets.
• Manage content shoots from planning and briefing through execution and delivery.
• Ensure a consistent flow of content that balances brand building, product storytelling, and audience engagement.

Influencer & Creator Partnerships

• Identify,evaluate, and onboard creators and influencers aligned with the brand's positioning.
• Manage influencer campaigns end-to-end, including briefing, content approvals,execution, and performance tracking.
• Build long-term relationships with creators, stylists, fashion communities,and cultural tastemakers.
• Explore innovative collaborations that enhance brand relevance and reach.

Brand Partnerships & Culture Marketing

• Support partnerships with fashion, lifestyle, music, entertainment, and youth-culture platforms.
• Identify opportunities to embed the brand within relevant consumer passion points and cultural conversations.
• Assist in planning brand events, launches, and experiential activations.

Insights & Reporting

• Track and report key social and brand metrics including reach, engagement, follower growth, earned media value, creator performance, and campaign effectiveness.
• Analyze consumer sentiment, content performance, and emerging trends to inform future strategies.
• Conduct regular competitive and category benchmarking.
  

Stakeholder Management

• Coordinate with merchandising, retail, e-commerce, creative, PR, and agency partners to ensure seamless execution of marketing initiatives.
• Manage timelines, budgets, approvals, and campaign deliverables effectively.
  

Qualifications & Experience

• MBA/PGDM in Marketing, Communications, or related field.
• 3-5 years of experience in brand marketing, social media, content marketing,or influencer marketing.
• Experience working with fashion, lifestyle, beauty, retail, or consumer brands is preferred.
• Strong understanding of social media platforms, creator ecosystems, and content trends.
• Proven ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication, presentation, and project management skills.
  
  

More Info

Education