Area Sales Manager Retail

• Achieve monthly, quarterly, and annual sales targets for retail sales.
• Drive primary sales through distributors and secondary sales through retailers .
• Identify and onboard new distributors, dealers, and key retail counters.
• Expand market reach in existing and untapped areas .

• Manage and strengthen relationships with distributors, dealers, and retailers .
• Ensure timely collections , credit control, and adherence to company policies.
• Monitor distributor stock levels and ensure healthy inventory rotation .

• Lead, guide, and motivate Sales Officers / Territory Sales Executives .
• Set targets, review performance, conduct market visits, and provide coaching.
• Ensure disciplined execution of beat plans and daily reporting.

• Execute in-shop branding, schemes, and promotions .
• Conduct product demonstrations , mason meets, contractor meets, and retailer meets.
• Coordinate with technical teams for demos and trials when required.

• Track competitor activities, pricing, schemes, and market trends.
• Prepare sales forecasts, MIS reports, and market feedback for management.
• Analyze territory performance and recommend corrective actions.

• Coordinate with supply chain, finance, and marketing teams for smooth operations.
• Ensure adherence to company processes, ethics, and compliance standards.

• Tile Adhesives & Grouts
• Waterproofing Systems
• Repair Mortars & Admixtures
• Epoxy & Specialty Construction Chemicals

• Graduate in any discipline (MBA/PGDM Marketing preferred)

• 5 10 years of experience in Retail Sales of Construction Chemicals / Building Materials / Paints
• Proven experience in distributor & dealer management

• Strong negotiation and relationship-building skills
• Team leadership and people management
• Market expansion and execution focus
• Good communication and presentation skills
• Willingness to travel extensively within the territory

• Sales target achievement
• Distributor & retailer network expansion
• Secondary sales growth
• Team productivity
• Collection efficiency
• Market visibility & brand presence

Required Skills