Job Description

Position: Marketing Manager

Position Overview:

We are seeking a hands-on, creative Marketing Manager to lead marketing across two premium international brands Jacadi Paris (luxury childrens wear) and Ligne Roset (luxury contemporary furniture).

This role spans strategy, execution, and team management, and is suited to someone who is equally comfortable shaping brand direction as well as writing copy, reviewing creatives, and driving day-to-day execution. Given the lean team structure, the candidate must enjoy being close to the work while progressively building scale.

The role covers:

• Jacadi Paris Retail (Mumbai & Bengaluru), E-commerce, and new store launches
• Ligne Roset One flagship store, with focus on social media, content, PR, and design-led events

Key Responsibilities:

Brand & Creative Leadership

• Own brand tone, storytelling, and visual consistency for Jacadi and

Ligne Roset

• Personally write and refine copy where required (social, campaigns,

CRM, press notes)

• Guide creative direction and review outputs from the graphic designer

Campaigns, Social & Content

• Plan and execute seasonal campaigns, drops, sales, and brand

moments

• Own social media calendars for both brands
• For Ligne Roset, focus on design storytelling, collections, collaborations,

and furniture-led content

• Actively contribute to content creation and captions, especially for

high-visibility posts

Retail, Events & Brand Activations

• Lead store marketing initiatives, windows, events, and mall partnerships
• For Ligne Roset, conceptualise and execute any marketing collateral

requirements for furniture events, designer walkthroughs, and private

previews

• Ensure on-ground execution aligns with brand positioning

E-commerce & Performance (Jacadi)

• Work closely with the execution lead on performance marketing and

online campaigns

• Review creatives, messaging, and campaign structures
• Ensure alignment between product availability, merchandising

priorities, and marketing pushes

PR, Influencers & Partnerships

• Lead PR and influencer strategy across both brands
• Manage agencies, review plans, and ensure brand-appropriate

outreach

• Personally step in on key relationships, collaborations, and events

Team Management & Execution Balance

• Manage the marketing team and external agencies
• Set direction but also step in to execute when required
• Maintain high quality while working within a small, agile team

Reporting & Reviews

• Track campaign performance, social growth, PR coverage, and

budgets

• Prepare clear updates for internal stakeholders and brand principals

Candidate Qualifications & Skill Requirements:

• 610 years of experience in marketing, preferably in luxury / premium

fashion, design, or lifestyle brands

• Strong writing and copy-editing skills are essential
• Experience across retail marketing, social media, and events
• Comfortable balancing strategy, execution, and people management
• Strong aesthetic judgment and attention to detail
• Organised, proactive, and hands-on by nature
• Comfortable working in a growing, entrepreneurial environment

Job Location: Head Office Lower Parel, Mumbai.

Reporting Manager: Business Head or Director.

About us:

Burgundy Brand Collective is one of India's fastest-growing specialty retail companies with stores in 9 cities. The company partners with best-in-class international luxury brands to offer Indians a window to the finest food and lifestyle themes from across the world. Our brand portfolio includes Royce Chocolate- a premium Japanese confectionery brand, Onitsuka Tiger - a leading Japanese fashion and lifestyle brand, Provenance Gifts a marketplace for curated gourmet gifts, Ligne Roset – a luxury French contemporary furniture brand and Jacadi Paris - a luxury French children's wear brand. The plan is to aggressively (yet astutely) scale out a portfolio of international brands pan-India.

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