1. Digital Strategy Development:
   • Create and implement comprehensive digital marketing strategies aligned with business goals.
   • Stay updated on digital marketing trends and emerging technologies to keep the company competitive.
2. Search Engine Optimization (SEO):
   • Conduct keyword research and optimize website content for search engines.
   • Monitor and analyze website performance using SEO tools to improve organic search rankings.
3. Pay-Per-Click (PPC) Advertising:
   • Manage and optimize PPC campaigns on platforms like Google Ads and social media.
   • Analyze campaign performance, adjust bids, and optimize ad copy for maximum ROI.
4. Content Creation:
   • Develop engaging content for various digital platforms, including blogs, social media, and email newsletters.
   • Collaborate with the marketing team to create promotional materials and multimedia content.
5. Social Media Management:
   • Manage and grow the company s social media presence across platforms (LinkedIn, Twitter, Facebook).
   • Develop and schedule posts, engage with followers, and monitor social media trends.
6. Email Marketing:
   • Design and execute email marketing campaigns to nurture leads and communicate with clients.
   • Monitor performance metrics (open rates, click-through rates) and optimize campaigns accordingly.
7. Analytics and Reporting:
   • Use analytics tools (e.g., Google Analytics) to track and report on digital marketing performance.
   • Provide insights and recommendations based on data analysis to improve future campaigns.
8. Collaboration:
   • Work closely with the sales and marketing teams to ensure alignment of strategies and goals.
   • Coordinate with external vendors and agencies for specialized digital marketing services when needed.

• Educational Background:
  • Bachelor s degree in Marketing, Communications, Digital Media, or a related field.
• Experience:
  • Proven experience in digital marketing, preferably in the legal or outsourcing industry.
  • Familiarity with SEO, PPC, social media, and content marketing strategies.
• Skills:
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite).
• Personal Attributes:
  • Creative thinker with a passion for digital marketing.
  • Detail-oriented and organized, with the ability to manage multiple projects.
  • Self-motivated and able to work independently as well as part of a team.

• Travel Requirements: Minimal travel may be required for industry events or training.

Required Skills