Job Description

Roles and Responsibility: Own customer and consumer understanding, identifying their barriers and triggers to purchase Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth Drive programs and projects across the various customer touchpoints to drive customer consideration and trust for our products Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention Develop and execute OEM-wide and cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap Establish and create a world-class destination for the products including Landing pages, homepage(s), app zones, and more Conducting in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals Work with cross-functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase Meet business goals while ensuring the world-class customer experience Mandatory : Exp: Minimum 3-7 years of experience. Should have previously worked in FMCG and currently from e-commerce industry.

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