Trade Marketing Executive

Job Description

Develop and execute trade marketing strategies to drive product visibility and sales growth across retail channels. Plan and implement promotional activities, including in-store promotions, trade shows, and product launches, to engage customers and boost sales. Monitor and analyze the effectiveness of trade marketing campaigns and promotions, providing insights for continuous improvement. Coordinate with the sales team to align trade marketing activities with business objectives and sales targets. Manage and distribute trade marketing materials (e.g., POS displays, merchandising tools) to ensure proper brand representation in retail outlets. Build strong relationships with key retail partners to drive shelf space, in-store visibility, and brand presence. Conduct regular market visits to assess competitor activities, retail execution, and customer feedback. Track and manage trade marketing budgets, ensuring cost-effectiveness and adherence to allocated resources. Collaborate with the marketing and product teams to ensure trade campaigns align with overall brand strategies. Prepare detailed trade marketing performance reports to measure ROI and present actionable insights for future campaigns.

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