Senior Marketing Manager

Job Description

We are seeking an experienced and result-driven Digital & Field Marketing Specialist to lead our admissions marketing efforts. The ideal candidate will create and execute marketing strategies that build awareness, engage prospective parents, and drive enrollment. This is a hybrid role that combines digital marketing expertise with hands-on field marketing execution. Key Responsibilities 1. Digital Marketing Develop and manage campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn to target parents (age 25-45) living or working near Manyata Tech Park. Optimize the website for lead generation, ensuring clear CTAs, forms, and a seamless user experience. Create and schedule engaging content (posts, reels, videos) for social media platforms to showcase Montessori education benefits and school activities. Implement and track email marketing campaigns (e.g., nurture campaigns for interested parents, follow-ups post-events). Use WhatsApp marketing for parent communication (e.g., sharing testimonials, event reminders, and Montessori videos). Analyze campaign performance and adjust strategies based on data-driven insights. 2. Field Marketing Plan and execute Open House events and personal campus tours to convert online leads into admissions. Build partnerships with corporates in Manyata Tech Park to promote our services and offer tailored daycare/school benefits. Organize and participate in community events such as parenting workshops or childrens activities to build local brand awareness. Manage offline marketing efforts, such as distributing flyers, setting up posters in residential areas, and maintaining local visibility. 3. Collaboration & Reporting Work closely with the admissions team to align marketing activities with enrollment goals. Prepare regular performance reports highlighting the effectiveness of digital campaigns, Open Houses, and other marketing initiatives. Monitor and achieve KPIs, including lead-to-enrollment conversion rates, event attendance, and digital engagement metrics. Key Performance Indicators (KPIs) Digital Marketing KPIs: Website traffic and form submissions. Social media reach, engagement, and lead generation. Email open rates and click-through rates. Field Marketing KPIs: Number of inquiries and admissions generated through Open Houses. Attendance at events (Open Houses, workshops). Partnerships with corporates and local businesses. Required Skills & Experience 3–7 years of experience in a similar digital and field marketing role. Strong knowledge of Google Ads, Facebook/Instagram Ads, and other paid marketing platforms. Proven experience in content creation (blogs, social media, reels, and videos) to engage target audiences. Expertise in CRM tools (e.g., HubSpot, Zoho) to track and nurture leads. Experience in organizing and managing events and partnerships (Open Houses, community tie-ups). Excellent communication and interpersonal skills to interact with parents, partners, and the internal team. Ability to analyze data and optimize campaigns for better results. Preferred Qualifications Prior experience in the education sector or marketing for schools/daycares. Familiarity with Montessori education or a passion for early childhood education. Knowledge of the Bangalore market, especially the Manyata Tech Park area. What We Offer A chance to work with an innovative Montessori school that prioritizes child independence and growth. A collaborative, supportive work environment. Competitive salary with performance-based incentives.

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