Marketing Manager

Job Description

Key Responsibilities Strategic Marketing Planning Develop and execute a comprehensive marketing strategy aligned with Zone's growth targets. Identify and segment target markets, focusing on Horoeka, QSR chains, coffee shops, and premium retail. Brand Building and Awareness Strengthen Zones brand positioning as a premium beverage solutions provider. Plan and execute branding campaigns across digital, offline, and experiential platforms. Partner with design and creative teams to maintain consistency in visual identity and messaging. Performance Marketing & Digital Channels Lead performance marketing initiatives across all digital platforms to drive lead generation and sales. Oversee paid campaigns on Google, Facebook, Instagram, LinkedIn, and other platforms, ensuring optimized ROI. Analyze performance metrics (CPC, CPA, ROAS) and continuously refine strategies for efficiency. Manage Zone's social media presence, creating and curating engaging content to enhance audience engagement. Oversee email marketing campaigns, website updates, and SEO/SEM efforts to improve digital footprint. Product Marketing Develop go-to-market strategies for new product launches, emphasizing unique value propositions. Conduct market research to identify emerging trends and gaps in the beverage solutions market. Collaborate with R&D to align product innovation with market demands. Channel Marketing Support Partner with the sales team to create impactful distributor and channel partner marketing initiatives. Develop marketing collateral, including brochures, presentations, and training material for partners. Events and Partnerships Plan and execute participation in industry events, trade shows, and exhibitions. Identify and collaborate with influencers or strategic partners to expand market reach. Analytics and Reporting Track marketing performance metrics and provide actionable insights to the leadership team. Manage the marketing budget to ensure efficient use of resources. Qualifications Education: MBA in Marketing or equivalent. Experience: 5+ years in FMCG, HoReCa, or beverage solutions marketing, with a proven track record of success. Strong understanding of B2B and B2C marketing dynamics in the food and beverage industry. Expertise in performance marketing, social media, and digital platforms (Google Ads, Meta Ads, LinkedIn, Analytics). Proficient in SEO/SEM, website management, and email marketing tools. Excellent communication, storytelling, and interpersonal skills. Desired Traits Entrepreneurial mindset with a focus on innovation and execution. Data-driven decision-making abilities. Strong leadership and team collaboration skills. Passion for the food and beverage industry. What We Offer Opportunity to shape and grow a leading brand in the beverage solutions market. A collaborative and entrepreneurial work culture. Competitive compensation and performance-based incentives.

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