Marketing Manager

Job Description

Role Overview: The Marketing Manager will oversee and implement marketing strategies of company operating in the sustainable agriculture and proptech industries. This role requires a strategic thinker capable of managing diverse marketing activities across multiple platforms, ensuring the successful execution of brand strategies, customer engagement initiatives, and growth objectives. The position also involves leading a marketing team, managing key partnerships, and ensuring alignment with overall business goals. Key Responsibilities: Strategic Marketing Planning: Develop and execute comprehensive marketing strategies tailored to the unique markets of company. Create and manage monthly, quarterly, and annual marketing plans aligned with business objectives. Brand Management: Establish and maintain a strong, cohesive brand identity for the company, ensuring consistent messaging across all marketing channels. Manage access to brand assets, develop brand standards, and refine usage guidelines. Digital and Content Marketing: Lead the creation and management of content calendars based on consumer insights and market trends. Oversee the design, content creation, and performance tracking of email marketing campaigns. Manage and optimize digital marketing campaigns, including SEO/SEM, social media, and email marketing, to drive customer engagement and conversion. Performance and Analytics: Monitor, analyze, and report on the performance of marketing campaigns using key performance indicators (KPIs) such as marketing ROI, customer engagement, follower growth, and conversion rates. Utilize data from CRM and web analytics tools to create comprehensive reports for key stakeholders. Customer Engagement and Relationship Management: Develop and execute strategies to improve customer acquisition, engagement, and satisfaction, including postsales engagement and affiliate marketing. Manage customer relationship programs, track customer satisfaction, and monitor the Net Promoter Score (NPS). Innovation and Growth Initiatives: Identify and implement growth hacks and automation tools to enhance marketing efficiency and effectiveness. Explore and adopt new marketing tools, such as FAQs, videos, presentations, and blogs, to support sales and marketing efforts. Event Management and Partnerships: Plan and execute belowtheline (BTL) activations, events, and webinars to engage potential customers and partners. Forge strategic alliances with corporates, online portals, and platforms to expand market reach and brand influence. Team Leadership and Development: Guide, mentor, and develop both inhouse and remote marketing team members. Coordinate with internal teams (e.g., UI/UX, content writing, graphics, and sales) and external agencies (e.g., PR, CRM providers) to ensure seamless execution of marketing plans. Key Performance Indicators (KPIs): Reduction in Cost of Customer Acquisition (MROI). Growth in customer engagement and new followers across all channels. Improvement in conversion rates from leads to qualified leads, site visits, and sales. Successful implementation of growth initiatives and automation tools. Maintenance of a high Net Promoter Score (NPS) through consistent quality output. Qualifications: Education: Bachelors degree in marketing, Business Administration, or a related field. MBA from reputed University is preferred. Experience: 5+ years of experience in a marketing role, with a strong emphasis on digital marketing, brand management, and strategic planning. Experience in industries related to sustainable agriculture or real estate / proptech is a plus. Candidates with significant experience in a Marketing Firm, Agency, or Media Firm are highly desirable. Skills: Proficiency in digital marketing tools and platforms, including SEO/SEM, CRM, Google Analytics, and social media management tools. Excellent communication and interpersonal skills, with the ability to create compelling content and engage diverse audiences. Strong analytical skills with a data driven approach to decision-making. Ability to manage multiple projects simultaneously and work in a fast paced, dynamic environment. Other Requirements: A deep understanding of the principles of sustainability and familiarity with the specific industries in which the company operate. Benefits: Opportunity to work with innovative company at the forefront of its industry. Competitive salary and performance-based incentives. A collaborative and supportive work environment that encourages professional growth.

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