Marketing Executive

Job Description

The role of a Vendor Marketing Executive responsible for gathering data and onboarding local chicken and mutton vendors in the Bangalore region involves a mix of research, communication, persuasion, and relationship management. Here's a detailed outline of their responsibilities: 1. Market Research and Vendor Identification Data Gathering: Research and identify potential chicken and mutton vendors in the Bangalore region, including small businesses, local shops, and popular market players. Competitor Analysis: Understand how competitors operate and onboard vendors to create effective strategies. Vendor Segmentation: Categorize vendors based on location, scale of operations, and product quality. 2. Building Vendor Database Contact Collection: Collect comprehensive vendor details like shop name, owner name, contact number, address, and product range. Profiling: Create detailed profiles of vendors, including their daily sales volume, pricing, and existing customer base. 3. Relationship Building Initial Engagement: Visit vendors in person or contact them via calls to introduce the company and its platform. Trust Building: Build trust by explaining how partnering with your platform can benefit their business (e.g., increased visibility, higher sales, better customer reach). 4. Convincing and Negotiating Presentation: Highlight the benefits of enrolling, such as marketing support, digital exposure, and potential for increased revenue. Address Concerns: Understand and address their concerns or objections, such as profit margins, or operational changes. 5. Enrollment and Onboarding Documentation: Help vendors complete the necessary paperwork and verify documents. System Setup: Assist vendors in setting up profiles on your platform, including uploading menu details, pricing, and images. Training: Provide training on how to use the platform effectively for order management and customer interaction. 6. Reporting and Analysis Progress Reports: Maintain records of onboarded vendors and provide regular reports to the management. Market Trends: Keep the company updated on local market trends, pricing, and customer preferences. Key Skills for the Role: Strong communication and negotiation skills. Proficiency in local languages (e.g., Kannada, , Hindi) for effective interaction. Knowledge of the local market and non veg industry. Ability to manage fieldwork and travel extensively within the Bangalore region. Basic digital and tech-savvy skills for platform demonstrations. This role requires a dynamic individual capable of understanding vendor needs, building trust, and ensuring their seamless integration into your ecosystem. (Male candidates preferred with two wheeler Mandatory)

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