Marketing Executive

Job Description

1. Market Research: - Conduct in-depth market research to identify target demographics, trends, and opportunities in the overseas education sector. - Stay informed about changes in immigration policies, educational institutions, and industry 2. Campaign Development: - Devise and implement strategic marketing campaigns to promote our services to prospective students. - Collaborate with the creative team to create compelling content for various marketing 3. Digital Marketing: - Manage and optimize digital marketing channels, including social media, SEO, email campaigns, and online advertising. - Utilize digital platforms to connect with the student community and increase brand visibility. 4. Event Coordination: - Plan and coordinate participation in educational fairs, workshops, and seminars to showcase UniAbroads offerings. - Foster partnerships with educational institutions, agents, and other stakeholders. 5. Sales Support: - Work closely with the sales team to develop effective marketing collateral that aids in student recruitment. - Provide marketing support to regional offices and ensure alignment with overall marketing 6. Data Analysis: - Analyze the performance of marketing campaigns using relevant metrics and tools. - Prepare reports and insights to assess the effectiveness of marketing strategies. 7. Brand Management: - Ensure consistent branding across all marketing materials and communication channels. - Contribute to the development and enhancement of UniAbroads brand identity. Requirements: Masters degree in Marketing, Business, or a related field. Proven experience as a Marketing Executive, preferably in the education sector. Understanding of the overseas education landscape and student recruitment processes. Excellent communication skills with the ability to connect with students, parents, and educational institutions. Proficiency in digital marketing tools and platforms. Ability to work independently and collaboratively in a fast paced environment. Creative thinking and problem solving skills. Preferred Qualifications: - Experience in promoting educational services to international students. -Familiarity with CRM systems and marketing automation tools. - Knowledge of various international education systems and requirements.

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