Marketing Executive

Job Description

Role & responsibilities Key Responsibilities: Content Creation & Strategy: Develop, edit, and manage content across multiple channels (website, blogs, social media, email campaigns, etc.) to align with marketing objectives. Ensure content is on-brand, compelling, and optimized for SEO. Creative Briefing & Coordination with Agencies: Work closely with external marketing agencies, freelancers, or designers to develop creative assets (ad creatives, videos, graphics, etc.) that support marketing campaigns. Provide clear, detailed briefs, set timelines, and ensure deliverables meet brand guidelines. Creative Review & Feedback: Review all creative work produced by agencies or internal teams. Ensure content and creative materials adhere to brand guidelines, messaging, and quality standards. Provide constructive feedback to ensure creatives are aligned with campaign goals. Campaign Development Support: Collaborate with the marketing team to conceptualize and launch campaigns. Help shape the creative direction and messaging to ensure consistency across all campaign assets. Content Calendar Management: Develop and manage a content calendar to ensure the timely production and publication of content across various platforms. Coordinate with internal teams and agencies to meet deadlines. Social Media Content Development: Assist in creating engaging content for social media platforms (including copy, visuals, and videos). Ensure social media content is consistent with overall marketing strategy and objectives. Brand Consistency: Monitor all content and creatives to ensure consistency in voice, tone, and visual identity across all marketing materials. Update and maintain brand guidelines when necessary. Market & Competitor Analysis: Stay up to date with industry trends, competitive landscape, and audience preferences to inform content and creative strategies. Use insights to propose creative solutions that differentiate the brand. Collaboration with Internal Teams: Work with cross-functional teams, including product, sales, and customer service, to ensure content and creative work aligns with business goals and customer needs. Reporting & Analytics: Track the performance of content and creative materials. Analyze metrics like engagement, reach, and conversion, and provide reports on effectiveness. Make recommendations for improvements based on data. Skills and Qualifications: Education: Bachelor's degree in Marketing, Communications, Advertising, or a related field. Experience: 2-6years of experience in content creation, marketing, or creative coordination. Experience working with external agencies is preferred. Skills: Strong writing and editing skills, with an ability to adapt tone and style for different channels. Proficiency with content management systems (CMS), social media platforms, and basic graphic design tools (Adobe Creative Suite, Canva, etc.). Strong understanding of digital marketing, SEO, and social media best practices. Ability to manage multiple projects and deadlines simultaneously. Experience with project management tools like Asana, Trello, or Monday.com. Attributes: Creative thinking with a keen eye for design and detail. Strong communication and interpersonal skills for working with internal teams and external partners. Proactive, self-motivated, and able to work independently. Collaborative and team-oriented approach. If you're a creative thinker with a passion for content and a keen eye for design, this is an exciting opportunity to make an impact in a fast-paced marketing environment. Apply today!

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