Marketing - Digital Marketing Executive

Job Description

- formulation of strategies to build a lasting digital connection with consumers - Launching optimized online advertisements to increase company and brand awareness - Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising - Maintaining our social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns - Should have experience/knowledge of lead generation management. Responsibilities - Manage all digital marketing channels (e.g. website, Google, emails, and social media) to ensure brand consistency - Develop specific campaigns to create and maintain high levels of customer interaction - Manage and improve online content, considering SEO and Google Analytics - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display, Search advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

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