Manager, Field Marketing SAAS USA

Job Description

Job Overview As the Manager, Field Marketing, you will lead the planning, execution, and optimization of Aavenirs event strategies. From third-party conferences to C-level roundtables, webinars, and podcasts, you will ensure every event enhances brand awareness, generates leads, and drives engagement. This role requires strategic thinking, exceptional organizational skills, and seamless cross-functional collaboration. Key Responsibilities Third-Party Events and Conferences Take full ownership of Aavenir's participation in third-party events, conferences, and trade shows, managing end-to-end execution. Oversee event branding, booth experiences, lead generation, and engagement strategies to maximize ROI. Track and measure the success of each event, including pre-event meetings, leads generated, and post-event follow-up to create opportunities. CXO Roundtable and Dinner Events Plan and execute exclusive roundtables and dinner events targeting C-level executives in the US and other global markets. Manage event logistics, ensuring premium experiences through venue selection, guest management, content delivery, and post-event follow-ups. Collaborate with Sales and SDR teams to ensure events drive new opportunities and deepen engagement with prospects and customers. Online Webinars and Customer Podcasts Plan, coordinate, and execute engaging webinars and podcasts with both internal and external speakers. Promote events across digital and social channels to maximize attendance and audience reach. Collaborate with product marketing, SDR, and design teams to create compelling event content, promotional materials, and follow-up strategies. Qualifications Experience: 3-7 years in field marketing, event management, or a related role, preferably within a B2B or SaaS environment. Skills: Proven ability to organize and execute diverse events, from trade shows to exclusive roundtables and webinars. Strong project management skills with attention to detail and the ability to manage multiple events simultaneously. Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external vendors. Technology Proficiency: Familiarity with event management software, CRM tools, and digital marketing platforms to streamline workflows and analytics. Strategic Mindset: Capability to evaluate event impacts and refine strategies for continuous improvement in lead generation and brand positioning. Why Join Us Career Growth: Play a pivotal role in shaping Aavenir’s brand presence through impactful events and initiatives. Collaborative Culture: Join a dynamic, growth-oriented team that fosters cross-functional collaboration. Flexibility: Benefit from a hybrid work environment that supports work-life balance. Competitive Compensation: Receive an attractive salary and benefits package.

More Info

Education