Luxury Brand Manager

Lodha

Posted: 2 months ago
Openings: 10
Applicants: 0

Job Description

Role & responsibilities

Strategic Brand Management

•Develop overall brand strategy, annual plan, and budgets across the various geographies

•Lead the conceptualization, development, and execution of impactful brand campaigns

•Help drive measures & initiatives across the customer journey to elevate brand experience and build customer advocacy

•Implement key projects/initiatives on the brand's annual planning calendar

Portfolio/Launch Management

•Lead the launch process for key projects/land parcels in the portfolio •Collaborate on the development of the project strategy, conceptualization, positioning, and GTM to drive a successful launch •Create a compelling campaign that is successfully & timely executed based on project differentiators, market understanding, and customer needs

•Work closely with Sales & Business Strategy to ensure business targets for the launch are achieved

Collaboration and Team Management

•Keep the team aligned to overall objectives, monitor their performance and ensure that they consistently achieve set goals

•Currently an IC role, but with the potential to develop a team in the future with the expansion of Luxury portfolio.

•As and when there is a team, provide guidance to the team leads based on own experience and industry knowledge and support skills/ capability building

•Consistently work with peers & cross-functional teams towards to drive the brand & business objectives

•Leadership development and retention of the team