Executive - Catalog

Job Description

Job Overview: As a Catalog Content Executive, the resource will play a crucial role in developing customer first content for Instamart s product offerings. This individual will also be involved in maintaining the existing catalog sanctity changes. They will work closely with brands to ensure their products are accurately listed and optimized for the best customer experience. This position requires excellent organizational skills, attention to detail, and a deep understanding of e-commerce catalog management. 1. Content Creation: Creation of high-quality catalogs to help enhance our customer buying journey. As a catalog copywriter, you will work closely with product developers and the sales team to understand product features and aim to present product benefits effectively. From day one, you will create catalog layouts, write clear product descriptions, proofread your copy, and ensure that all of the copy you create adheres to established branding guidelines. Our ideal candidate must have a portfolio of catalog writing samples and excellent writing skills. To be successful in this role, you must have a knack for writing product descriptions and the ability to translate technical product features into compelling copy that accentuates product benefits. 2. Data Collection and Verification: Collect Product Information: Gather detailed product data from brand partners, including specifications, pricing, images, and descriptions. Verify Data Accuracy: Ensure the data received is accurate, complete, and complies with Instamart s guidelines. This may involve running basic sanity checks and cross-verifying information against existing data directory to avoid duplicates. 3. Content QC: Create Product Listings: Organize received information in the right format and ensure all relevant data points are filled before forwarding it for code creation. Image Handling: Do a basic QC on catalog images shared by brands to ensure the links are accessible, organized by SKU, and contain all the relevant images as per guidelines. 4. Data Analysis and Reporting: Generate Reports: Prepare and present daily report summary on status of item listing including number of requests received, initiated, processed, put on hold, incomplete, etc in order to give a complete view of progress to all stakeholders. 5. Cross-Functional Collaboration: Coordinate with Category team: Work closely with category team to ensure that all internal system details (not provided by brands, but required on listing) are filled accurately Coordinate with Item Master Image approval team: To ensure they have all details to process item listing requests. Address any rejections in close collaboration with relevant teams. 6. Process Improvement: Identify Opportunities: Continuously seek opportunities to improve the efficiency and effectiveness of the catalog onboarding process. Implement Changes: Work with the Catalog Onboarding Manager and other relevant teams to implement process improvements and best practices. Qualifications: 3+ years of experience in e-commerce catalog content creation and catalog copywriting Familiarity with e-commerce platforms such as Instamart, Blinkit, Amazon, Flipkart, Myntra, or similar. Excellent written and verbal communication skills. Should be able to edit and manage the the entire content on their own Proficiency in Microsoft Excel. Preferred Skills: Experience with content management systems (CMS) and product information management (PIM) tools. Analytical mindset with the ability to interpret data and make data-driven decisions. Ability to work independently and as part of a team in a fast-paced environment. Strong attention to detail and organizational skills.

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