E- Commerce Marketing Manager

Job Description

APPLY NOW Aureate Labs is shaping the new age of B2C & D2C eCommerce by designing and building breakthrough experiences, helping brands empower their customers to shop better. As we continue to expand, we are looking for an E-commerce Marketing Manager who will oversee and optimize end-to-end eCommerce operations and strategies to drive growth and deliver exceptional customer experiences. What We Want You to Do Lead and manage the day-to-day operations of eCommerce platforms to ensure seamless functionality. Define and execute eCommerce strategies for B2C and D2C growth, including sales, customer acquisition, and retention. Collaborate with marketing, design, and development teams to create engaging campaigns, improve user experience, and drive revenue. Plan and create special offers, discounts, and promotions for upcoming festive seasons and key sales events to maximize conversions. Draft, design, and implement email marketing sequences for campaigns, including promotions, abandoned cart recovery, and customer engagement workflows. Analyze key performance metrics (KPIs) like traffic, conversion rates, average order value (AOV), and customer lifetime value (CLV) to identify opportunities for optimization. Manage product listings, pricing strategies, inventory levels, and content optimization to enhance product visibility and sales. Explore and leverage online marketplaces (Amazon, Flipkart, Etsy) and social media selling platforms (TikTok, Instagram Shopping) to drive product visibility and sales. Stay updated on eCommerce trends, tools, and technologies to recommend innovative solutions and improve processes. Coordinate with cross-functional teams to ensure successful promotions, sales, and product launches. Lead SEO, SEM, and paid advertising initiatives to increase website traffic and revenue. Troubleshoot and resolve operational issues with eCommerce platforms and third-party integrations. Oversee and improve the customer journey, ensuring excellent post-purchase experiences and support. Skills You Should Have Proven experience in managing and scaling eCommerce platforms (Shopify, Magento, WooCommerce, or similar). Strong understanding of eCommerce operations, digital marketing strategies, and customer behavior. Experience in creating offers, promotions, and campaigns aligned with festive or seasonal trends. Hands-on experience in drafting and executing email marketing campaigns, including sequence workflows and segmentation strategies. Knowledge of managing sales on online marketplaces (Amazon, Flipkart, Etsy) and leveraging social media platforms like TikTok Shop and Instagram for commerce. Proficiency in analyzing data using tools like Google Analytics, Shopify Analytics, or similar platforms. Experience with performance marketing strategies (Google Ads, Meta Ads, or similar). Understanding of SEO principles, product content optimization, and customer acquisition funnels. Familiarity with eCommerce integrations, payment gateways, and inventory management systems. Strong problem-solving skills and the ability to prioritize tasks effectively. Excellent communication and stakeholder management skills. Qualifications Bachelor s degree in Business Administration, Marketing, IT, or a related field. Any additional certification in eCommerce, digital marketing, or email marketing tools will be a plus. Experience 2 to 5 years of experience in managing eCommerce operations, platforms, and strategies. Experience in creating offers for seasonal campaigns and handling email marketing workflows is highly preferred.

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