E-Commerce Content Manager

Job Description

Lead the end-to-end creation, distribution, and management of e-commerce content for new launches and existing SKUs. Collaborate with product marketing, design teams, and syndication teams to ensure timely delivery and launch of content. Monitor websites and conduct user analysis to optimize content. Write and outline compelling content for e-commerce pages. Oversee content creation by graphic designers and conduct proofreading. Track and analyze competitors e-commerce activities to stay ahead in the market. Implement SEO and SMO strategies to enhance online visibility. Manage the overall online strategy for product launches. Coordinate partnerships and co-marketing initiatives with syndication and international e-commerce teams. Define and execute e-commerce strategies for successful product launches. Lead integrated digital marketing campaigns, including creative processes, targeting, segmentation, planning, execution, reporting, and optimization. Research and implement content recommendations based on competitor insights and e-commerce trends. Collaborate with agencies to ensure project completion and alignment with goals. What We Are Looking For: Bachelor s Degree in Marketing, Communication, or relevant fields; MBA preferred. At least 5 years of experience in E-Commerce, B2B Marketing, Digital Marketing, or Marketing Communication. Understanding of B2B marketing with a strong desire to learn more. Ability to work independently in a fast-paced, collaborative environment. Experience engaging with globally distributed stakeholders. Excellent spoken and written communication skills. Strong analytical and presentation skills, with attention to detail. Proven cross-collaboration and prioritization abilities. Hands-on e-commerce experience, particularly in campaign management and content creation. Strong knowledge of digital marketing strategies, including SEO, social media, Google search, and display advertising. Familiarity with Search Engine Marketing best practices. Proficiency in analyzing data through web analytics tools, with knowledge of Google Analytics. Experience in managing agencies and drafting briefs to ensure project success. Ability to write persuasive content copy. Proficient in preparing presentations using MS PowerPoint. Familiarity with Adobe Suite (InDesign, Photoshop, Canva) is a plus. Experience with A/B testing on e-commerce copy and landing pages is preferred.

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