Digital Marketing Executives

Job Description

Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies through digital marketing. Create and manage the publication of compelling and engaging digital content. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical abilities to evaluate and improve end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. Required Qualifications: Bachelors degree in Marketing or relevant field. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Strong written and verbal communication skills.

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