Content Writer

Job Description

Generate high-quality content for our corporate website based on IT selling services [IoT, data, AI, machine learning]. Understand our business strategy and SaaS / product offerings. Experience in inbound lead generation through content marketing. Ideate and create 360-degree strategies along with subject matter experts. Help and guide our overall content strategy. Manage a project from start to completion. Optimize existing content for inbound marketing activities. Work in parallel with the product, engagement, impact and content teams to understand and frame communication requirements. Co-ordinate with cross-functional departments to collect requirements and execute tasks to meet the deadline. Research industry-related topics (combining online sources, interviews, white papers, webinars, etc.). Edit content for grammar, accuracy, clarity, readability and consistency Proofread and edit blog posts before they go live. Coordinate with the marketing team to define, plan and run demand-generation campaigns. Conduct simple keyword research and use SEO guidelines to increase web traffic. Identify business needs and recommend new topics based on competitor research Maintain a positive, healthy, fun, and motivated work environment. Balance speed and quality, with a focus on tangible results. Must have written inbound and outbound marketing content [landing pages, emailers, infographics, webinars, PPTs, white papers, case studies, use cases, etc. Qualification 5+ years experience as a content strategist or marketer. Any graduate with content marketing and copywriting experience. Deep understanding of technology such as IoT, AI, data science and emerging technologies. Must have a proven record of delivering requested content on time without compromising writing quality. Organized and should be able to handle a team. Outstanding written and verbal communication skills. Sound knowledge of content management systems, keyword research tools, social media platforms, and search engine optimization (SEO). Should be familiar with simple graphic design tools (Canva, etc.). Must have proofreading skills for written content. Must follow AP style guide and guide team to follow best practices and approach to content marketing. Self-motivated and capable of working under pressure.

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