Brand Marketing Executive

Job Description

Key Responsibilities: Brand Strategy & Development: Assist in the development and implementation of brand strategies to drive awareness, engagement, and loyalty. Work with the Brand Manager to define the brand positioning, target audience, and key messaging. Help create and maintain brand guidelines to ensure consistency across all channels and marketing materials. Campaign Management: Support the planning, execution, and monitoring of brand campaigns across digital, print, and media channels. Collaborate with creative teams to design impactful brand assets, including advertisements, social media content, and promotional materials. Track and measure the performance of brand campaigns, providing insights and recommendations for optimization. Market Research & Analysis: Conduct market research to identify trends, consumer behaviors, and competitive insights that inform brand strategies. Analyze brand performance, customer feedback, and industry developments to refine marketing approaches and tactics. Provide regular reports on the effectiveness of brand initiatives and suggest improvements. Collaboration & Communication: Work closely with internal teams (product, sales, digital marketing, etc.) to ensure brand alignment across all touchpoints. Liaise with external agencies, media partners, and vendors to execute campaigns and initiatives. Ensure clear communication of the brands values and messaging across all marketing channels. 1. 1-3 years of experience in marketing social media, content writing, visual content designing and allied fields. 2. Education: BA/MA in English, Mass Comm., Journalism from an accredited university/college. 3. Strong communication skills both written & spoken. 4. Should be confident. 5. This is a 100% work from office / 5 days a week.

More Info

Education