Associate Director - Trade Marketing

Job Description

Primary Purpose: Deliver National Brand health, volume and share through development and implementation of commercial strategies and initiatives across the portfolio Role & responsibilities Commercial Strategy: Define the commercial strategy for Trade Marketing Work closely with the Hub & Regional sales team to plan and deliver on ABI Commercial strategy Analyze category, consumer and shopper data to optimize plans to deliver volume, share and brand health KPIs Planning & Execution: Develop, execute and track the programs across Consumer promotions, Visibility & Trade Programs Develop plans for all integrated campaigns which includes establishing go-to-market plans for campaigns ranging from global moments to cultural events to genre specific campaigns Manage commercial agencies to develop and execute all integrated Campaigns & local tactical activations Work with the global team to ensure Indian interests are being met while still ensuring alignment with the Global direction Financial Discipline: Ensure timely budget management is undertaken Ensure optimal resource allocation and track programs v/s ROI delivered across sales regions Compliance: Brand compliance to government and industry regulations are met Business Reporting: Monthly Competitor & Customer Information that is relevant and actionable for our business Monthly Business Performance Scorecard and Monthly Focus Agenda/New Initiative Performance Report Preferred candidate profile Education and/ or specific experience: Post -Graduation (MBA from a reputed B-School) with atleast 10 years experience Experience of working in FMCG Sales & Trade Marketing roles preferably in the alco-bev sector. Proven leader that inspires teams to deliver on key business objectives Experience defining the commercial strategy for a global brand & leading the execution across multiple consumer touch points Skills and/or knowledge: Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives. Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization Ability to continuously re-prioritize & adapt to change & effective at managing change Strong analytical skills, ability to distill insights & propose relevant recommendations. Driven leader who approaches things with a sense of urgency and Able to handle ambiguity with grace Quench your thirst for success. Come, accept the challenge!

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