Assistant Manager - Marketing

Job Description

Role & responsibilities Increase in-bound leads for all Orb products, but particularly rooftop and ground mounted solar, in North Western Territories of India • by increasing on-ground marketing in the form of events, inaugurations, and partnerships. • Work with sales teams on identifying high potential channel partners who can give a big volume lift in North Western Territories of India, and ensure number of channel partners is maximised, and that they are motivated. • Improve high quality lead flow from key industry clusters and industry segments in North Western Territories of India through market research, advertising, channel partner identification, and offline events. • Identify key associations and industry groups and organise events and meets to improve outreach to SMEs in North Western Territories of India. • Manage content for prospective customers, and gather customer and market insights for marketing. • Collaborate with sales and marketing teams to organise events and meetings with potential customers and partners. Ensure such events are a success. • Use time in the field to build relationships in key industry clusters and associations to improve the sales funnel and build brand recall for Orb Energy. • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly. • Work with the design and creative team to create content for Orb Energy - including testimonials, case studies and videos. • Present ideas and final deliverables to VP-Marketing and COO / CEO, and use feedback to finalise effective marketing programs, strategies, and budgets. Preferred candidate profile Perks and benefits

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