Assistant Manager - Digital Marketing

Job Description

Ways of Working - Employees will work from the office (Bangalore). About Swiggy Swiggy is India s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. Job Responsibilities : Plan execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, Programmatic, etc. Client servicing relationship management to improve client retention Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-End Funnel Metrics Real-Time ROI measurements right from Traffic Metrics to conversion funnels. Coordinate with the internal analytics, product other teams for timely execution of various digital marketing tasks and initiatives. Responsible for campaign management - planning, monitoring, optimization reporting Coordinate with various clients for Swiggy and able to effectively address customer satisfaction and manage a diverse set of clients. Build understanding of client s brand, business, customers and competitive landscape and provide strategic guidance in building requisite digital marketing initiatives. Optimize and Scale campaigns for maximum ROI and conversions analyze campaign performance and provide regular reports. Required Skill-set: Self-driven and a strong bias for action, fitment in startup culture Excellent analytical, communication, collaboration, and stakeholder management skills In-depth knowledge of the Paid Marketing ecosystem (especially Google Meta), attribution models, and segmentation/personalization on external communication channels. Expertise in Google, Meta, Programmatic, etc. marketing channels. Experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.

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