APJ Marketing Head

Job Description

Who You ll Work With: Arista seeks a dynamic and experienced marketing leader to partner with our Sales leaders in the Asia Pacific region and drive our go-to-market strategy and execution. This individual will enhance brand awareness, generate demand, and support revenue growth. The ideal candidate will be a metric-driven person who has a proven track record of working across time zones and cultures, managing a large geography, and excelling in at least two or more of the following areas: digital marketing, product marketing, brand strategy, demand generation, event marketing, and channel marketing. What You ll Do: Regional Strategy Development: Develop and implement the Asia Pacific marketing strategy aligned with global marketing objectives. Partner closely with country and regional leaders to ensure the strategy is adapted to regional business priorities. Tailor global campaigns and initiatives to meet the regions unique needs. Demand Generation: Lead efforts to generate leads, nurture prospects, and drive pipeline growth through integrated marketing campaigns. Collaborate with sales teams to ensure alignment and measure marketing ROI. Brand Building: Increase brand visibility and reputation through localized brand strategies, PR initiatives, and thought leadership. Partner with corporate teams to adapt global messaging for regional audiences. Digital Marketing: Develop and execute regional digital marketing efforts, including content marketing, SEO/SEM, and social media. Analyze performance metrics to optimize campaign effectiveness. Channel Marketing: Partner with the field and channel teams to identify partners best aligned to the global and regional objectives and execute campaigns with them. Engage in GTM activities with key strategic alliance partners to build mindshare. Event Marketing: Identify the right roster of events to engage in based on targeted verticals, personas, propensity to buy etc. Oversee the planning and executing of regional events, webinars, and trade shows to engage customers and partners. Cross-Functional Collaboration: Work closely with product and sales to ensure messaging consistency and alignment. Coordinate with global marketing teams to share best practices and leverage resources. Team Leadership: Mentor an existing regional marketing team and raise the bar. Foster a culture of innovation, collaboration, and accountability. Budget and Vendor Management: Manage regional marketing expenditure, ensuring efficient allocation of resources. Oversee relationships with external agencies and vendors. Education: Bachelor s degree in Marketing, Business, or a related field (MBA preferred). Experience: 10+ years of marketing experience in a B2B technology environment, with at least 5 years manag

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