Adobe Target Specialist

Job Description

Eclerx is Hiring for Adobe Target Specialist

8+ years of hands-on experience with Adobe Target (Target Standard/Premium), including audience setup, activity configuration, and A4T
Working knowledge of Adobe Launch / Experience Platform Tags (rules, data elements, extensions)
Familiarity with Adobe Analytics (props/eVars, segments) as it relates to test measurement
Comfortable reading/writing basic HTML, CSS, and JavaScript for code-based activities and troubleshooting
Experience simplifying or documenting technical workflows for non-technical stakeholders
Strong communication skills able to explain targeting/setup logic to program managers and business stakeholders alike
Experience with Adobe Experience Platform (AEP) segments and Real-Time CDP
Exposure to Quantum Metric or similar QA/heatmap tools (good to have)
Prior experience supporting large-scale e-commerce or telecom digital experimentation programs

Understanding of agentic/AI-assisted QA or automation workflows (e.g., Playwright-based validation)

Solutioning & Technical Design:

Translate test hypotheses and business requirements into feasible Adobe Target solutions (A/B, XT, Auto-Target/Automated Personalization)
Recommend the right activity type, targeting approach, and implementation method (VEC vs. form-based vs. code-based) based on complexity and timelines
Troubleshoot Target activity issues flicker, QA mismatches, targeting conflicts, mbox/at.js loading issues

Audience & Segmentation:

Build and maintain reusable audience definitions in Target and Adobe Experience Platform / Analytics
Advise teams on audience logic (rule-based, profile-based, AEP segment-based) to ensure accurate targeting and measurement