Senior Manager-Product Marketing
Innovaccer
- Posted On: 2025-10-14 20:07:26
- Openings: 10
- Applicants: 0
Job Description
About the Role
We are seeking a dynamic and strategic Senior Manager - Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccers products. You will work closely with product management, sales, customer success and marketing teams to execute your responsibilities.
A Day in the Life
- Conduct research and interviews to stay on top of market insight
- Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry
- Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions
- Build excellent customer facing collaterals such as first call decks, whitepapers, blogs, and more
- Create content for Innovaccer events, industry events, webinars, and more
- Collaborate with demand generation and content marketing teams to create impactful marketing campaigns
- Develop and deliver sales trainings, including Sales Plays, product demos, sales resources and more
- Conduct market research to understand customer needs, competitive landscape, and industry trends
- Partner with product management to influence the product roadmap based on market insights and customer feedback
- Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts
What You Need
- 6-8 years of product marketing experience in B2B SaaS or Enterprise Software
- Healthcare industry knowledge and experience is highly preferred
- Proven track record of developing successful go-to-market strategies and product launches
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories
- Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures , and sales collateral
- Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact
- Strong collaboration skills and ability to work effectively with cross-functional teams
- Must be willing to overlap working hours with US Pacific Time Zone
- Bachelor's degree required; MBA or advanced degree in a related field preferred
More Info
Education
Any Graduate
Not Disclosed
Required Skills
Sales
Marketing
Product Marketing
b2b
Product management
Sales training
sales enablement
Product Roadmap
Contact Details
Innovaccer
+91 987654567
contact@innovaccer.com
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