Job Description

Marketing Measurement & Optimization Analyst Job Description: Qualifications: Bachelors degree in Statistics, Mathematics, Computer Science, Engineering, or a related field. Proven 0-2 years of experience in a similar role. Strong problem-solving skills. Excellent communication skills. Skills: Proficiency in R (tidyverse, plotly/ggplot2), or Python (pandas, numpy), for data manipulation and visualization, and SQL (joins, aggregation, analytics functions) for data handling. Ability to understand marketing data and perform statistical tests. Knowledge of data visualization tools such as Tableau or Power BI. Responsibilities: Familiar with Media Mix Modelling, Multi-Touch Attribution. Knowledge of panel data and its analysis. Understand of Data Science workflow. Familiarity with marketing channels, performance & effectiveness metrics, and conversion funnel. Work with large data and performing data QA & manipulation tasks such as joins/merge, aggregation & segregation, append. Location: Pune Brand: Merkle Time Type: Full time Contract Type: Permanent

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