Job Description

Role & responsibilities Support the Category team(s) in planning an impactful marketing campaign across several media and communication channels, to drive business growth targeting employees, Clinicians, and Consumers. • Work closely with Brand COE/ Content, event, and media specialists (in-house and external) to define an execution plan with metrics. • Motivate and urge Brand COE and Agencies to think creatively and efficiently in the defined timelines. • Leverage data/analytics to drive optimization, higher ROI, and accountability for marketing spend. • Drive internal awareness and excitement towards category and marketing initiatives. • Innovate and experiment with Category/ Brand COE teams to get the best for the business while driving high levels of stakeholder satisfaction. Preferred candidate profile 3-6 years of marketing campaign experience (budget, concept, planning, execution, integration, reporting) • Have a keen sense of aesthetics and an eye for detail. • Collaborative with effective communication skills, both verbal and written. • Entrepreneurial and problem-solving mentality. • Should be agile, innovative, and open to an ever-evolving environment. • Creative thinker with an ability to think from the customers point of view and need. • Proven expertise in marketing campaign management and technologies, how to tailor activations to your audiences, and what approaches work best to meet specific marketing or business goals. • Ability to work with minimal supervision. • Strong sense of integrity. • Strong time management skills with the ability to multitask and prioritize in a constantly evolving environment. • Required Language: Fluent written and spoken English, Kannada, Hindi, and other Indian languages are a plus. • Some national travel may be required. • Preferred Education: MBA from Tier 1, with a strong background in Marketing, preferably media marketing.

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