Job Description

eClerx is Hiring for Marketing Business Analyst

Business Title: Marketing Business Analyst, Public Websites
Department: Regional Marketing Customer Platforms and UX/UI

Role Purpose

The Marketing Business Analyst, Public Websites supports the delivery and continuous improvement of public websites across assigned markets. The role partners closely with Product Owners and the delivery team to analyze business needs, coordinate execution, and track website enhancements, ensuring timely, high-quality releases that support business and customer objectives.

This is a hands-on, execution-focused role for individuals with strong experience in digital, customer-facing platforms who can bridge business requirements and delivery execution across multiple initiatives.

Key Responsibilities

Business Analysis & Backlog Support

• Support Product Owners in managing the public website backlog, including enhancements, defects, and technical improvements
• Analyze and document business requirements, user needs, and acceptance criteria
• Support prioritization discussions by providing impact analysis, dependencies, and delivery considerations

Website Delivery & Operations

• Coordinate with the delivery team (design, development, QA) to support timely execution of website updates
• Support ongoing website operations, including platform enhancements and defect resolution
• Assist with UAT coordination, validation, and deployment readiness activities

Stakeholder Collaboration

• Work with local market teams to understand business requirements and clarify scope and priorities
• Act as a point of contact for routine website delivery queries and follow-ups

Performance & Insights

• Support tracking of website performance using analytics dashboards and reporting tools
• Prepare regular status updates, reports, and materials for reviews and governance forums
• Assist in identifying opportunities to improve user experience and platform effectiveness

Governance

• Adhere to regional public website standards, governance, and delivery processes
• Support documentation of requirements, delivery decisions, risks, and outcomes

Skills & Capabilities

Core Skills

• Strong analytical, organizational, and stakeholder coordination skills
• Ability to translate business needs into clear, structured requirements and documentation
• Comfortable working with cross-functional delivery teams and multiple stakeholders
• Detail-oriented, with the ability to manage multiple workstreams and priorities

Digital & Platform Experience

• Strong understanding of digital, customer-facing platforms (e.g. public websites, CMS, UX principles)
• Experience working in agile or iterative delivery environments

Experience & Qualifications

• 5–8 years of experience in digital, customer-facing platforms (e.g. public websites, digital channels, or related platforms)
• Proven experience in business analysis, product support, or digital delivery roles
• Hands-on experience working with technology and delivery teams (design, development, QA)
• Bachelor’s degree in Business, Marketing, Information Systems, or related field (or equivalent practical experience)

More Info

Education