Job Description

Youll be part of the core Marketing & Growth team, working on copy that reaches crores of users every day. From app notifications and in-app banners to ads and social content, your copy will help users understand products, make decisions, and take action. This role is ideal for someone starting out who wants real responsibility, fast learning, and visible impact, not just proofreading decks.

As a Copywriter, youll work closely with teams across Brand, Design, Product, and Growth to understand business problems and translate them into clear, creative communication. Your work will directly impact key business metrics such as revenue, CAC, ROAS, and CTRs.

Were looking for self-driven, quick starters with a strong sense of ownership. You should be comfortable taking initiative, learning fast, and iterating based on feedback and performance data. A genuine curiosity about human behaviour, user insights, and what drives action is key to succeeding in this role.

What Youll Own

As a Copywriter, you will be responsible for writing clear, engaging, and jargon-free copy across multiple channels and for various teams across the organisation. Your work will support both user-facing communication and internal teams, ensuring clarity, consistency, and impact at every touchpoint.

Channels youll write for

• Website pages and updates

• App notifications (transactional and marketing)

• Emails and CRM journeys

• Blogs and long-form explainers

• Social media posts and captions

• Performance video and static ads

• App Store and Play Store copy

Key functional areas youll support

1. Customer Relationship Management (CRM)
Create timely, relevant, and action-oriented communication for users, including:

• Important account-related and transactional updates

• Cross-sell and upsell product communication

• Holiday updates and regulatory announcements

• Quick, clear copy that is easy to understand and act on

• Ads and social media campaigns

• Special market events (Budget, Muhurat Trading, key launches)

• Website and app-wide brand updates

• Promote new and existing products

• Create awareness around product features and benefits

• Drive customer acquisition through product-led messaging

• Improve product adoption through clear, user-first communication

Support internal teams such as:

• Upstox employees and internal communications
  Cybersecurity and trust & safety teams

• HR and people teams

Who You Are

• A strong writer with a natural feel for short, punchy copy

• Financial knowledge, particularly with regard to trading in F&O markets, is a plus

• Comfortable taking feedback and improving fast

• Someone who can simplify complex ideas into everyday language

• Strong analytical, planning, and multi-tasking skills to deliver effectively within business constraints and needs

• Ability to operate independently without constant manager supervision

Good-to-haves:

• Both agency and client-side experience is preferred

• Experience in the financial category is a plus

Why This Role Rocks

Youll be part of one of the most impactful fintech ecosystems, shaping how crores experience and perceive investing. As part of a high-performing, collaborative environment, your work will directly influence brand, product, and growth decisions through deep consumer understanding and data-led insights.

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Education