Job Description

We are seeking a highly analytical, data-driven Performance Marketing Manager to lead our client's digital growth and sales strategy profile in Mumbai.

Brief: With 80 percent of client's revenue driven by Amazon and the remaining through our D2C platform, this role is designed for a "math first" professional. You will be responsible for the scientific optimization of premium electronics portfolio, focusing on algorithmic control, inventory-linked bidding, and bottom-line profitability.

Key responsibilities:

Amazon Marketplace Mastery (Core Focus)-

• Full-Funnel Management: End to end ownership of Amazon Marketing Services (AMS / Advertising), including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Algorithmic Optimization: Leverage deep knowledge of the Amazon A9/A10 algorithms to improve organic Best Seller Rank (BSR) through strategic ad-spend placement.
• Defensive & Offensive Bidding: Execute sophisticated keyword harvesting and brand-protection strategies to maintain a dominant Share of Voice (SOV) in the premium electronics category.

Multi-Channel Performance & D2C -

• Google & Meta Ads: Manage high-intent Google Search/Shopping (PMax) and Meta conversion campaigns to drive profitable traffic to our D2C site.
• Funnel Analytics: Optimize the customer journey from "Click to Delivery," focusing on Conversion Rate Optimization (CRO) and reducing Drop-off rates.

Data Analysis & Financial Oversight -

• Profitability Metrics: Move beyond ROAS to manage the business on TACOS (Total Advertising Cost of Sales) and Contribution Margin levels.
• Inventory Integration: Synchronize marketing spend with supply chain reality. Dynamically adjust bids based on stock health, lead times, and incoming shipments to avoid "out-of-stock" penalties.
• Reporting: Build and automate performance dashboards using Excel (Power Query), SQL, or BI tools to provide actionable insights to senior leadership.

Team Leadership & Strategy -

• Mentorship: Lead and upskill a team of 45 Performance Executives, fostering a culture of rigorous testing and data integrity.
• Experimentation: Establish a roadmap for continuous A/B testing across landing pages, bidding models, and audience segments.

Key Requirements:

• Numerical Orientation: Exceptional comfort with large datasets and complex formulas. Should be able to identify "statistical significance" in test results.
• Technical Expertise: Proven track record in managing high-ticket electronics or distribution-led businesses where inventory turnover is a critical KPI.
• Tool Proficiency: Expert-level knowledge of Amazon Seller Central, Google Ads Manager, and GA4. Advanced Excel skills are non negotiable.
• Strategic Mindset: Ability to translate abstract numbers into concrete business recommendations regarding pricing, bundling, and market expansion.

Preferred Attributes:

• A "Product-First" philosophy: Understanding the technical specifications of premium electronics.
• Strong stakeholder communication: Ability to explain complex data trends to non-technical partners.
• A hands-on, execution-oriented mindset with high ownership of the P&L.

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