Job Description

Job Description:

1. Digital & Performance Marketing

• Take ownership for planning, setup and execution of influencer, digital partnership and digital branding campaigns
• Lead influencer marketing campaigns end to end with performance and branding KPIs
• Drive paid marketing across display, social, and programmatic channels for multiple products and drive performance
• Lead execution of campaigns across channels for Google - Display/ YouTube/ Discovery, Facebook, Instagram and other social channels to meet key performance metrics

2. Digital Brand Marketing

• Explore new channels for paid branding & acquisition to increase traffic and leads
• Plan and execute integrated brand campaigns (Video and Digital)
• Oversee video content production and ensure consistent brand messaging
• Collaborate with agencies and internal teams to maintain brand integrity
• Identify market trends and gather insights to utilise for manoeuvring the campaigns and driving performance
• Work on daily, weekly & monthly measurement and reporting for the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)
• Align with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts
• Drive business impact with understanding of ROI delivered through the respective campaigns managed

3. Affiliate & Partnership Marketing

• Explore and manage digital vendor partnerships for multiple products and drive the required goals
• Build and scale affiliate programs with a performance-led approach
• Monitor and optimize affiliate and partner performance

4. Analytics & Optimization

• Work on daily, weekly & monthly measurement and reporting for the performance metrics related to all the campaigns mentioned above
• Use data-driven insights to optimize spend and improve ROI
• Report on marketing effectiveness and iterate strategies accordingly
• Benchmark funnel metrics, user journeys, and creatives against competitors
• Align with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts
• Drive business impact with understanding of ROI delivered through the respective campaigns managed

Skills:

• Min 4-5+ years of performance/digital marketing experience, including expertise on Google Ads, Facebook, Instagram and YouTube Marketing
• Excellent communication (verbal and written) skills for managing digital partnership and influencer campaigns efficiently
• Bachelor's /master's degree in engineering or business administration with a consistent track record in quantitative field
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies
• Strong excel skills and data-driven thinking for driving business linked campaigns

Interested candidates please share the updated resume to pooja.menon@ext.icicilombard.com with subject line "Digital Brand" with the following details:

1. Current fixed ctc

2. Expected fixed ctc

3. Notice period

4. Qualifications (full time/part time)

Regards,

Pooja Menon

Human Resources

More Info

Education