Job Description

Job Summary ThePPC Analyst at WN Infotech will be responsible for managing and optimizingpay-per-click advertising campaigns across various platforms such as GoogleAds, Bing Ads, and social media channels. They will be tasked with drivingquality traffic, maximizing ROI, and achieving the companys digital marketingobjectives through meticulous campaign management and data-drivendecision-making. Your Role and Responsibilities Developand implement PPC strategies to meet business goals, including keywordresearch, ad copy creation, and campaign optimization. Monitorand analyze campaign performance metrics such as click-through rate (CTR),conversion rate, and cost-per-acquisition (CPA). ConductA/B testing and ongoing experimentation to improve campaign performance andidentify opportunities for growth. Stayupdated with industry trends and best practices to ensure WN Infotech remainscompetitive in the digital advertising landscape. Collaboratewith cross-functional teams including marketing, design, and analytics to alignPPC efforts with overall marketing objectives. Generateregular reports and insights to stakeholders, highlighting key performanceindicators and actionable recommendations. Stayabreast of changes in search engine algorithms and advertising policies toensure compliance and adapt strategies accordingly. Required Technical and Professional Expertise Proficiencyin Google Ads, Bing Ads, and other PPC platforms. Stronganalytical skills with the ability to interpret data and draw actionableinsights. Experiencewith keyword research tools and bid management software. Excellentwritten and verbal communication skills. Abilityto multitask and manage multiple campaigns simultaneously. Knowledgeof conversion tracking and attribution modeling. Qualification & Experience Required Bachelorsdegree in Marketing, Advertising, Business, or a related field. 0 to 3years of experience in managing PPC campaigns, preferably in an agency ore-commerce environment. GoogleAds certification and/or other relevant certifications (e.g., Bing Adscertification) preferred. Proventrack record of driving results and optimizing campaigns to meet or exceedperformance targets. Familiaritywith web analytics tools such as Google Analytics or Adobe Analytics.

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