Job Description

We're Hiring for Content Writer with Impact Guru About Us : ImpactGuru ImpactGuru.com is Indias leading healthcare financing platform, providing innovative crowdfunding solutions to make healthcare accessible and affordable. We empower individuals to raise funds for medical treatments and life-saving procedures Position Overview : We are looking for Content Writers to join our team and create compelling, informative, and SEO-friendly content that resonates with our target audience. The ideal candidates will possess strong research skills, creativity, and a knack for crafting engaging content that drives traffic and improves search rankings. Key Responsibilities Create SEO-friendly blog posts, web pages, guides, and other forms of digital content. Conduct thorough research on topics, keywords, and trends relevant to healthcare and crowdfunding. Write engaging, informative, and audience-focused content targeting specific demographics. Collaborate with the marketing and SEO teams to align content with business objectives. Optimize content using SEO best practices, such as keyword placement, meta descriptions, and headers. Proofread and edit content to ensure clarity, accuracy, and consistency in tone and style. Stay updated on SEO trends and tools to enhance content performance. Skills & Qualifications Experience: Minimum 2+ years of professional content writing experience. Education: Bachelors degree in English, Journalism, Communications, or a related field. Skills: Exceptional research and writing skills. Proficiency in creating SEO-optimized content that ranks well on search engines. Strong attention to detail and ability to meet deadlines. Familiarity with tools such as Grammarly, Hemingway, SEO Writer, and Google Docs. Basic understanding of SEO principles and analytics. Soft Skills: Excellent communication and collaboration abilities. Creative mindset with the ability to adapt tone and style to match brand voice KPIs/Deliverables Increased Blog Traffic: Demonstrable growth in organic blog traffic through well-researched and optimized content. Higher Engagement: Improved metrics such as CTR (Click-Through Rate) and time on page for published content. Keyword Ranking: Better ranking for targeted long-tail keywords on search engines. Interested candidates share their updated resume to durgadevi.karpan@impactguru.com

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