Digital Merchandiser

Job Description

Job Description:

Role Overview

Own digital visual merchandising across Search, PLPs, Category, Landing Pages, and Navigation.
Improve product discovery, visibility, engagement, and conversion based on customer behavior, inventory, promotions, and business priorities.

Key Responsibilities

Manage product ranking, boosting, burying, pinning, and placement across search and browse journeys.
Analyze search queries, customer behavior, product/category performance, and key KPIs to identify optimization opportunities.
Optimize high-priority, zero-result, and low-performing searches in partnership with Search teams.
Execute campaign and seasonal merchandising strategies, including product visibility, exclusions, and promotional placement.
Create and govern merchandising rules; conduct testing, audits, and periodic optimization.
Ensure new products are searchable, correctly categorized, and visible; address OOS, discontinued products, and catalog data gaps.
Support personalization, recommendations, cross-sell/upsell, and A/B testing.
Build performance reports using GA4, Looker, Power BI, Excel, SQL, and platform analytics.
Partner with Marketing, Digital Commerce, Product, Analytics, Technology, Category, and Commercial teams.
Develop SOPs, automate repetitive processes, and explore GenAI use cases such as query clustering, synonym identification, ranking, and rule recommendations.

Key KPIs

Conversion Rate, CTR, Revenue, Add-to-Cart Rate, Search Revenue, and Relevance.
Product/category discovery, campaign performance, merchandising effectiveness, and A/B test results.
Productivity, automation impact, execution quality, and timely delivery.

Required Skills

Experience in eCommerce, Digital Merchandising, Site Search, Product Management, or Digital Marketing.
Strong analytical, problem-solving, stakeholder management, communication, and presentation skills.
Experience with platforms such as Bloomreach, Coveo, Algolia, Salesforce Commerce Cloud, Adobe Commerce, or similar.
Ability to translate business objectives into data-driven merchandising strategies and prioritize high-impact initiatives.
Strong attention to detail, organization, and ability to manage multiple priorities and deadlines.