Job Description

Owns product analytics and user engagement across every product line on the Ashika platform supporting all Product Managers in data-driven decision making, end-to-end CleverTap journey orchestration, data extraction and visualization, and alignment of the team on success metrics. CleverTap is a central, day-one-critical part of this role.

Role & responsibilities

CleverTap Ownership

• Own the CleverTap event taxonomy, user profile model, and data dictionary ensuring events are clean, consistent, and well-governed across mobile, web, and server-side sources
• Design and manage user segments behavioural, demographic, RFM, lifecycle-stage, and product-specific cohorts
• Build and orchestrate end-to-end journeys across Push, In-App, App Inbox, Email, SMS, and WhatsApp including onboarding drop-off recovery, first-trade activation, SIP setup nudges, dormant reactivation, margin-call alerts, and cross-sell
• Leverage CleverTap capabilities Funnels, Flows, Pivots, RFM analysis, IntelliNODE (send-time optimisation), and Clever.AI (predictive scoring) to make journeys adaptive, not static
• Run structured A/B tests on journeys, creatives, CTAs, channels, and timing; measure lift with statistical rigour
• Monitor deliverability, uninstalls, opt-outs, and engagement fatigue as leading indicators of user trust

Data Extraction & Analysis

• Write production-grade SQL across the data warehouse to analyse event, transaction, and profile data
• Bridge warehouse data with CleverTap event streams for a single, reconciled view of user behaviour
• Translate business questions into the right analytical approach funnels, cohorts, retention curves, drop-off diagnosis, and hypothesis testing
• Partner with data engineering on event tracking, data contracts, and data-quality issues

Visualization & Reporting

• Design and maintain dashboards that each PM and their squad can rely on as a daily and weekly operating rhythm
• Build automated reporting for leadership weekly product health, monthly MBR inputs, and quarterly deep-dives
• Maintain a single source of truth for platform metrics; reconcile differences between CleverTap, warehouse, and third-party tools
• Focus on decision-ready visualizations honest, readable, and optimised for action, not decoration

Supporting PM Decisions

• Partner with each PM to define success metrics, north-star KPIs, and guardrail metrics for their product area
• Deliver clear, timely analysis to support roadmap prioritisation, feature launches, and post-launch reviews
• Proactively surface insights what's working, what's broken, and what deserves a PM's attention this week
• Support funnel analysis across product-specific journeys order placement, first SIP, KYC completion, deposit success, API adoption, and more

Team Alignment & Communication

• Run a weekly metrics rhythm standups, scorecards, and anomaly alerts that the team trusts and relies on
• Keep PMs, engineering, marketing, and leadership aligned on how every product area is performing against its success metrics
• Present findings clearly and confidently in senior leadership reviews

Preferred candidate profile

• 4–8 years of experience in product analytics, growth analytics, CRM analytics, or a closely related role
• 2–3 years of hands-on, deep ownership of CleverTap
• Prior exposure to fintech, broking, wealth-tech, or another high-data, high-frequency consumer product strongly preferred

More Info

Education