Job Description

Supporting Actions Marketing Strategy & Planning Develop and implement marketing strategies to increase brand awareness and generate leads in the broking/financial services market. Conduct market research and competitor analysis to identify industry trends, client needs, and areas for growth. Collaborate with senior management to set marketing goals and objectives aligned with the companys business strategy. Campaign Management Plan, execute, and monitor multi-channel marketing campaigns (digital, email, social media, events, etc.) to drive customer engagement and acquisition. Analyze campaign performance using metrics such as ROI, CPA, and conversion rates; provide insights and recommendations for optimization. Manage budgets for marketing campaigns, ensuring cost-effectiveness and maximum ROI. Digital Marketing Lead digital marketing initiatives, including SEO, SEM, social media advertising, and content marketing, to enhance online visibility and attract new clients. Oversee website updates, landing pages, and digital content to ensure consistency and alignment with brand messaging. Utilize data analytics tools (Google Analytics, SEMrush, etc.) to track website traffic and optimize user experience. Brand Management & Content Creation Develop compelling content for various marketing channels, including blogs, newsletters, videos, and press releases, to position the company as a thought leader in the broking industry. Work closely with the creative team to design marketing materials (brochures, presentations, infographics) that align with brand guidelines. Maintain and strengthen the companys brand identity across all marketing platforms.. Improving Leadership Visibility in Media and support the brand building. Client Relationship & Engagement Collaborate with the sales and client servicing teams to create client-focused marketing materials and presentations. Organize webinars, workshops, and other client engagement activities to build relationships and showcase the company s offerings. Monitor client feedback and market sentiment to inform marketing strategies and enhance the customer experience.. In House Marketing Campaigns Create mailers, posters and other marketing materials for in house communication following the Aditya Birla Capital s Brand Guidelines People Management Mentor and guide junior marketing team members, providing training and support to help them develop their skills. Coordinate with cross-functional teams (sales, product, compliance) to ensure alignment of marketing activities with overall business goals. Evaluate team performance and provide regular feedback to foster a culture of continuous improvement. Post Graduate

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