Stock Analysis
Analyzing past sales figures/trends to anticipate future product needs.
Monitor stock movement, Styles, colours, size, store wise, etc.
Consider markdowns.
Manage stock levels and forecast to support sales.
Inter-branch transfers, promotions or at the end of the season sales.
Merchandise plan & product management
Regular replenishment of stocks to ensure top line sale.
Merchandising and in-store stock management as per company guidelines and in line with sell-in targets.
Focus on optimal stock coverage and collection growth as per consumer preferences.
Allocating of base stock, to each counter.
Create stock plans and OTB plan
Ensure merchandise in stores at the right time in the season.
Stock correction and execution of RTV as per company guidelines.
Provide constructive feedback to the product management team on style and color performances in the market and
product requirements.
Support in range development and product launches, including reviews and evaluation.
Sales & Business Development
Ensuring sales through increase of floor space, stock capacity, visibility at store & branding space / accounts-wise and
region-wise.
Follows up on agreed actions to maximize sell-out and profit opportunities.
Supports in the delivery of the store/counter Profit and Loss Account.
Supports the organization of store/counter processes and the implementation of operational guidelines to achieve
optimum profitability.
Sales growth / business development with focus on maximization of sell-out and profit opportunities through planning
and execution of promotions, fit sessions and other marketing planning and coordination campaigns.
Space negotiation for new store set-ups as well as for existing stores with focus on optimal brand location, visibility,
consumer walk flow and volume capacity.
Business relationship management with buying teams on account side for a positive partnership growth and customer
bonding.

Sales & Operations
Supports the Area Sales Manager/Sales Executives in ensuring the effective product set-up, replenishment of products
and implementation of company VM (Visual Merchandising) standards.
Adhere to Store/counter Operations guidelines and any local legislative requirements.
Regular follow-up for payments vs outstanding.
Ensures smooth interpersonal relationship with customers / customer interaction.
Regularly visit markets to ensure the KPI s met and feedback from front line staff on market conditions.

Support the regional teams in operational store processes and their implementation to achieve optimal profitability.
Competitive analysis and market monitoring to ensure premium brand positioning across India.
Communication & Coordination
Participate in regular team meetings to review product and store performance and agree team priorities and any
changes to plans
Ensure effective communication to all levels both internally and externally
Provide regular briefings to all team members on business priorities and progress, and other corporate events
Sets an example to the team and supports in the training of the counter sales team.
Co-ordination with SADM for accounts reconciliation and follow-up with customers for payment as per credit period

Required Skills