Job Description

We have exciting opportunities for the role of a Performance Marketing Specialist

Location: Mumbai

Interested candidate can share resume on khushi.pandey@ext.icicilombard.com with subject line Performance Marketing Specialist and share below details.

Current Fixed CTC:

Expected CTC:

Notice Period:

Education - Graduation (full time/part time):

About Role:

We are looking for a data-driven Performance Marketing Executive with hands-on experience in managing high-budget digital campaigns across multiple paid media platforms. The role focuses on lead generation, customer acquisition, and ROI maximization while ensuring compliance with BFSI-grade governance and data security standards.

Roles & Responsibilities:

1. Campaign Management

• Plan, launch, manage, and optimize multi-channel PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft (Bing) Ads.
• Own campaigns end-to-end, from impressions to conversions, ensuring performance efficiency and scalability.
• Monitor daily spend pacing, bids, and budgets to improve ROAS, CPA, and CAC.
• Track and analyze key performance metrics using GA4, platform dashboards, and internal data sources.
• Build and maintain performance dashboards and deliver actionable insights to stakeholders and management.

Optimization & Experimentation

• Drive ongoing A/B testing of ad copies, creatives, audiences, and landing pages.
• Optimize funnel performance to improve CTR, conversion rates, and lead quality.
• Identify scaling opportunities while maintaining cost efficiency.

Compliance & Governance

• Ensure adherence to data privacy, security, and audit requirements, particularly aligned with BFSI standards.
• Maintain clear documentation including SOPs, data dictionaries, and dashboard user guides.

2. Required Qualifications & Skills

• 2 to 3 years of hands-on experience in Performance Marketing.
• Background in BFSI, Insurance, Financial Services, or fast-paced consumer businesses is preferred.

3. Technical & Platform Skills

• Strong working knowledge of:
• Google Ads (Search, Display, YouTube, App/UAC)
• Meta Ads (Facebook & Instagram)
• Microsoft Ads (Bing)
• LinkedIn Ads and similar performance platforms
• Advanced proficiency in Microsoft Excel, including:
• Pivot Tables, Power Query, Power Pivot
• Complex formulas and dashboards
• VBA/macros for automation (good to have)

4.Analytical & Soft Skills

• Strong analytical mindset with the ability to translate data into insights
• Attention to detail and structured problem-solving approach
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns in a fast-paced environment

Why Join Us

• Opportunity to work on high-impact, high-budget campaigns
• Exposure to BFSI-grade marketing practices and governance
• Performance-driven culture with room for experimentation and innovation

Regards,

Khushi

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